USA TODAY

Also on the table at Sony Ericsson’s booth is the new ultra-light flip, the W350i. We’ve covered the important tech bits on this thing already and we were pretty stoked about its slim svelte look, but sadly, this fella still needs some tweaks to make it just right. We wanted to get at least a couple pics of the user interface, but it wasn’t cooperating with us at all, any attempt to get the handset’s demo rolling ended up in complete video madness. We can overlook software glitches as the handset isn’t close to hitting retail, but this phone’s flip is cheap, and I mean real floppy cheap. When in the closed position the flip doesn’t actually seat — we saw this on two different handsets — nor does it have an I-will-last-a-long-time feel. Those points aside — and it may be those issues go away before it hits retail in the second half of this year — we’re really digging the look of this set.